last updated: September 2008

GENERAL MATTERS

Overview:
At Instant CPR, protecting our users' privacy and security is a top priority. For this reason, we have adopted the following policy to advise you of your choices regarding the use of your personal information online. This policy describes what types of information we gather about you, how we use it, under what circumstances we disclose it to third-parties, and your rights to update or correct it.

Scope of Policy:
This Policy applies to Instant CPR, a member of the Youreeeka.com network of sites. It does not apply to other companies' or organizations' web sites to which we link. You should carefully review the privacy policies of those web sites in order to determine how they treat your personal information.

INFORMATION ABOUT YOU

Information Gathered From All Visitors

Aggregate Data:
We gather certain generic information with respect to customers' use of our web site, such as the number of unique visitors, the frequency with which they visit, and the areas on the web site that they favor. These statistics are very much like television ratings that tell the networks how many people tuned in to a program. We only use this type of data in aggregate-that is, we look at the data on a collective basis, in summary form, rather than on an individual basis. This data helps us determine the extent to which our customers use certain parts of our web site, which, in turn, enables us to make it as appealing as possible. We may also provide statistical "ratings" about how our customers collectively use our web site to advertisers, sponsors, and other companies with which we do business ("Business Partners"). We do this so they, too, can understand how often people use their areas of the site in order for them to provide you with the best possible experience. These statistical ratings do not contain any personally identifiable information about you or any of our users.

Cookies:
We use a technology nicknamed "cookies" on our web site. Cookies are pieces of information or data sent to your browser from a web server and stored on your computer's hard drive for record-keeping purposes. We use cookies to make your visit to our web site easier. Cookies also allow us to count the number of unique and return visitors who use our site. Most browsers are initially set up to accept cookies. If you prefer, you can reset your browser to notify you when you've received a cookie or, alternatively, to refuse to accept cookies. It is important to note that you may not be able to use certain features on our web site if you choose not to accept cookies. In addition, you will not be able to participate in any of our sweepstakes or contests. Cookies can also enable us to track and target the interests of our users to enhance their experience on our site.

Third Party Advertiser Cookies:
We may use third-party advertising companies to serve our ads on the Internet. These third-party advertising companies may employ cookie and Clear Gif technology (aka 1x1 Pixel .gifs, Web bugs) to measure and improve the effectiveness of ads for their clients. To do so, these companies may use anonymous information about your visits to our Web site and other Web sites. This information can include: date/time of banner ad shown, the banner ad that was shown, their cookie, the IP address. This information can also be used for online preference marketing purposes. Instant CPR does not use or have access to this information.

If you want to prevent a third-party advertiser from setting and/or reading cookies on your computer, currently you may either visit each ad network's web site individually and opt out or visit the web site of the National Advertising Initiative ("NAI") to opt-out of all network-advertising cookies. Click here for the NAI gateway opt-out site. This site will also allow you to review the third-party advertising companies' privacy policies.

Advertising Research Cookies:
From time-to-time, outside third party research companies may set cookies on your browser regarding exposure to certain ad placements. These cookies may be used later for research purposes if you later opt-in to take a survey. If you choose to take the survey, these companies may examine your browser to see if one of their cookies has been set. If the company detects the cookie in your browser, it will gather only 2 pieces of information from it: where you have seen a particular ad and; how many times you have seen it.

IP Addresses:
We collect and analyze traffic on our web site by keeping track of the IP addresses of our visitors. IP addresses are unique numeric identifiers that are assigned to each computer browser accessing the Internet. An IP address, by itself, cannot identify you personally. However, when combined with other information provided by your Internet Service Provider (ISP), your IP address can be used to identify the computer originating a message.

Your Experience on the Web Site:
From time to time, we may send you surveys or solicit your feedback. We use surveys to gage user interest in new products and premiums we may offer. We will ask for your feedback on greetings and other site features. We will use the information we gather to improve our sites and provide a more meaningful experience for our users. We may also use the information to alert you to offers and products in which you have expressed an interest.

Communications from Instant CPR:
From time to time, we may send you invitations to enhance your Instant CPR membership, offers for new products and services from Instant CPR, special "Members Only" premiums, or special offers from our affiliates and sponsors. These communications are sent to you directly by Instant CPR.

Communications from Our Business Partners:
Instant CPR may also offer you the opportunity to receive money-saving offers, discounts, and promotions from our Business Partners. These communications may come from Instant CPR or directly from the Partners themselves. We may also share with them certain demographic, geographic, preference, and other personally identifiable information we have gathered about you. This will help them in directing to you offers that are more likely to be of interest.

Mandatory Communications:
Instant CPR reserves the right to communicate with you from time to time about important administrative, policy, legal, credit card, and billing matters, which will affect your use of our web sites, including without limitation any alleged violations of our Terms of Service. These communications are mandatory.

Information Gathered From Members:
If you elect to purchase a Membership on Instant CPR, you will be required to provide us with certain personal information, including your name, e-mail address, phone number, credit card number, expiration date, and billing address (this required information is subject to change from time to time). There may also be opportunities for you to provide us with additional information regarding your preferences and interests. This information, however, is not required and is completely optional on your part.

INSTANT CPR'S USES OF PERSONAL INFORMATION

If you have provided us your consent, we will use the information we have collected about you in five ways:

To send personalized, targeted information that we think our users will find relevant, either from Instant CPR or directly from its Business Partners;

To include targeted advertising within such messages;

To send promotions and coupons;

To contact the user for feedback and surveys; and

To send the user other information about Instant CPR.

On-Site Advertising:
Instant CPR may also use information about you to target advertising while you are visiting our site. We may also use geographic or other information we have collected from you to make sure that the ads you see are for goods and services that are actually of interest to you or are available in your area.

We may use cookie files to assure that you will not be served the same ads repeatedly.

Information Sharing Between Affiliates:
Instant CPR is a member of the Youreeeka! family. This means it is an Affiliate of Youreeeka! and its subsidiaries. Instant CPR reserves the right to share your personally identifiable information, including your email, postal address, phone number and purchase history, with its Affiliates. We may share your personally identifiable information with Affiliates in order to conduct promotions, offer special premiums, and share databases and equipment. We reserve the right to share your information with other companies that become Affiliates of Instant CPR.

We will not share your credit card information with anyone, including Affiliates, without your express permission.

Third Party Information Sharing:
Generally, we do not share your information with third parties. We do reserve the right to share your information with third party companies we may use to offer premiums, maintain subscriptions and perform other service functions.

We do not share equipment or databases with these companies and will not share your credit card information with them without your express permission.

Additionally, any company we use will not share, sell, distribute or use your information except to provide us services.

Order Fulfillment:
From time to time, you may be given the opportunity to order products and services directly on the Instant CPR site or in other communications you may receive from Instant CPR. These orders are typically fulfilled by Instant CPR's Business Partners directly. To process your order, Instant CPR may provide these Partners with your name, street address, e-mail address, phone number, and credit card information. Instant CPR will limit the types of information shared to the minimum necessary to efficiently process your order. However, in accepting these offers, you become a customer of the Business Partner and therefore subject to its privacy policy. Instant CPR will alert users whenever a Business Partner will be fulfilling an order for products or services ordered on our site. We encourage you to review these companies' privacy policies and only do business with those who adhere to personal information practices with which you are comfortable.

Disclosure Exceptions:
Notwithstanding the above policies, we reserve the right to disclose your personal information to appropriate third-parties if we are required to do so by law or we believe that such action is necessary:

To comply with legal process such as a search warrant, subpoena or court order;

To protect the company's rights and property;

To protect against misuse or unauthorized use of our web site and/or the Instant CPR service.

YOUR CONTROL OVER YOUR PERSONAL INFORMATION

California Residents:
As of January 1, 2005, California Civil Code Section 1798.83 permits visitors to this Site who are residents of California to request information regarding Instant CPR's disclosure of their information to third parties for direct marketing purposes. To make such a request, please contact our Customer Support Department at support@instantcpr.com.

Sale of Assets:
In the event that Instant CPR and/or its units or subsidiaries are ever sold, acquired, merged, liquidated, reorganized, or otherwise transferred, we reserve the right to transfer our user databases together with any personally identifiable information contained therein, to a third-party acquiring Instant CPR's assets. In the event we do so, we will place a prominent notice of the sale on the homepage of our site, with links to information as to how you can change your privacy preferences.

Data Security:
When you place orders for purchased products or access your payment information, we use an advanced encryption technology known as Secure Socket Layer (SSL) to protect the storage and transfer of your data from unauthorized parties. While on a secure page, such as our registration form, a lock or key icon appears on the bottom of your web browser.

In addition to our online security efforts, we take steps to protect your personal data offline, as well. All of your information, not just the sensitive information mentioned above, is restricted in our offices. Employees are granted access on a need-to-know basis (for example, our billing clerk or a customer support representative). Furthermore, ALL employees are kept up-to-date on our security and privacy practices. Finally, the servers on which we store personally identifiable information are kept in a secure environment, behind a locked cage.

Instant CPR's main servers are operated from a dedicated Internet hosting facility with state-of-the-art physical security features, including smoke detection and fire suppression systems, motion sensors, and 24x7 secured access, as well as video camera surveillance and security breach alarms.

Changes to the Privacy Policy:
Instant CPR will occasionally update this Privacy Policy in response to changing business circumstances and legal developments. When Instant CPR posts changes to this Policy, you will see the word "updated" next to the Privacy Policy link on the front page of Instant CPR Sites. If there are material changes to this Policy or in how Instant CPR uses your personally identifiable information, Instant CPR will prominently post such changes prior to implementing the change. Instant CPR encourages you to periodically review this Policy to be informed of how we are protecting your information.

USE COMMON SENSE IN ALL YOUR ONLINE ACTIVITIES

Even the best policy can't protect your online privacy and security in all circumstances. Unscrupulous advertisers, hackers, and scam artists are constantly searching the Internet looking for new targets. Your best protection is to understand the limits to privacy on the Internet and use common sense in all of your on-line activities.

Be aware that e-mail is an inherently insecure form of communication. Remember that third parties are sometimes able to illegally intercept your unencrypted messages. Anytime you visit a chat room or post a message to an on-line bulletin board, your e-mail address can be accessed by advertisers looking to compile lists for unsolicited commercial e-mail... also known as spam. Be sure that you only disclose your e-mail address in circumstances in which it is safe to do so.

Beware of scams in which persons unknown to you request your screen name, password, or credit card information. Make sure you verify the identity of anyone asking for personal information. Always monitor your children's on-line activities and educate them as to the rules for safe Internet use. For more information, click here for the Internet Education Foundation's Online Safety Guide for Kids.

As always, if you have any questions, please feel free to contact us with further questions.